In fact, it wasn’t until July 1, 1941 that what is considered the first TV commercial hit airwaves, as Ad Age reports. The ad, just 10 seconds long, came from Bulova, a watch and clock manufacturer. The ad aired during America’s pastime: an MLB game — specifically, the Dodgers vs. the Phillies.

On July 1, 1941, at 2:29 p.m., the first television commercial appeared on screens in the US. Advertisement The shaky, 10-second spot for Bulova, a New York-based watch company, aired right before a Brooklyn Dodgers and Philadelphia Phillies baseball game and cost $9.